BUSINESS means BRAND!
This paradigm shift in the importance of the `Brand’ has catapulted its traditional custodians, I.E, the "marketing" team into the heart of the corporate think tank. In past decade, marketing has moved a million miles. And the world's fastest growing companies and the happiest stakeholders have moved with it! Marketing has moved from an expense to an asset. From the P&L to the balance sheet. From a department to a corporate strategy. From a line function to the C-suite. From mass advertising to custom made 360 degree customer engagement. From a detail in a mega acquisition to the driver of the premium in the price!
And yet marketers face unique challenges today. A problem of plenty induced by the threat of clutter & cacophony.There are a MILLION brands, a BILLION marketing theories and a TRILLION marketers or would be marketers waiting to apply them. All fighting for that ELUSIVE CONSUMER who every passing day gets harder to reach, tougher to please and almost impossible to expect loyalty from!
In this context we are happy to present CNBC TV18’S and Hindustan Unilever’s LESSONS IN MARKETING EXCELLENCE, a benchmark new series which seeks out the best perspective,the brightest minds in the business, so that we stand ready for the next quantum leap in building brands and businesses.
